About the speaker
John Areschoug is a Business Development Manager at TGW Northern Europe, working with customers across the Nordics to optimise their supply chain operations through automation and scalable intralogistics solutions.
Having joined TGW in 2017, John has held roles in Applications Engineering, Solution Design and Business Development. Combined with his previous operational experience at Arla Foods and Volvo Cars, he brings a strong understanding of both operational challenges and automation technologies.
Today, John works closely with customers to understand their business requirements, develop robust business cases, and design scalable solutions that improve performance, support growth and create long-term value.
He holds a Bachelor’s degree in Mechanical Engineering (Production & Logistics) from Chalmers University of Technology and is known for his fact-based, collaborative approach to solution development and customer partnerships
Turning Operational Challenges into Scalable Solutions
Rising costs, labour shortages, increasing customer demands, and an increasingly uncertain environment are driving more organisations to evaluate automation. But knowing where to start is often the biggest challenge. Operational issues rarely emerge in isolation. Throughput bottlenecks, labour dependency, error rates, and space constraints tend to compound, making it difficult to identify the right priorities and investments.
In this session, John Areschoug, Business Development Manager for TGW, explores how to evaluate automation opportunities, identify what matters most operationally, and build a roadmap that delivers near-term improvements while supporting long-term growth. Drawing on nearly a decade of experience in solution design and business development, John shares a practical, data-driven perspective on one of the industry’s most common questions: where do you actually start?