About speaker

Olof Nyberg has spent his career at the intersection of strategy and operational reality. After nearly a decade as a management consultant at Accenture, he moved into executive leadership — serving as CEO of both Gigant AB and Grunda AB, and as Business Area Director at B&B TOOLS — before joining SMD Logistics, where he now works as Business Strategist.

That trajectory matters: Olof knows what it looks like when ambitious plans meet the friction of real organisations, real budgets, and real supply chains — and how to turn those lessons into decisions that hold up under scrutiny.

Olof holds an MSc from Chalmers University of Technology.

Dream big, then get real: The pre-project lessons that shaped our procurement

When SMD set out to modernize their warehouse operations, the first question wasn’t what to buy – it was what’s actually possible? Their first pre-project, The Big Bang, explored maximum automation at full scale. Bold, exciting – and a reality check waiting to happen. The second, The First Move, traded ambition for pragmatism and asked a harder question: what delivers real value at real cost?

But the pre-projects weren’t just internal exercises – they became the foundation for everything that followed. The insights, the dead ends, and the hard prioritizations shaped a tender process SMD could actually trust. In 20 minutes, Olof Nyberg walks you through both journeys: how to structure pre-project work that’s worth the investment, and how to carry those learnings into a procurement process that holds up under scrutiny.